Consultant - Recruitment at Bask HR
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Lead - Performance Marketing - FinTech (4-10 yrs)
Company : Fintech
Designation : Lead - Performance Marketing
Location : Bangalore
Salary : 15 to 25 LPA
Experience : 4 to 10 years
ROLES AND RESPONSIBILITIES :
Looking for candidates with primary focus on Facebook marketing and other display channels.
- Pilot and scale lead generation across all digital display channels with a focus on Facebook marketing for new user acquisition
- Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA.
- Improving on lead qualification framework to enable process efficiency for lower funnel teams.
- Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging and creative formats.
- Research, assess and implement best and emerging industry practices
- Hands on experience in delivering measurable role and growth through performance marketing on Facebook, and other display channels
- Strong understand of A/B testing, audience targeting, bidding strategies on various platforms. Demonstrated experience in regional advertising, managing launches
- Experience in managing lead gen campaigns with an online-offline business model preferred.
- Ability to understand business objectives and break them down into targets achievable through digital marketing.
- Understanding of analytics tools and attribution models best for channel.
- 5-10 years of experience handling digital marketing campaigns across Facebook and display networks at scale.
- Demonstrated experience in growing startups using Facebook marketing
- Strong communication skills (oral and written) and ability to work with minimum supervision.
- Team player, flexible and adaptable to changing priorities.