Lead - Performance Marketing - EdTech Startup

We are looking for a rockstar in Performance marketing who can originate, develop, implement, track, measure and optimize our digital paid marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.

Roles and Responsibilities :

- Develop a deep understanding of the company's target consumer and become his/her advocate across company initiatives

- Design, build and maintain our presence across all digital channels

- Work with agencies and lead campaign development- Having deep knowledge in running a 360-campaign, from brief creation to communication development, tactical execution and analysis.

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and performance based on the insights

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Build robust top of the funnel and manage rest of the funnel

- Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse on trending topics as well which will be shared with content team

- Collaborate with internal and external teams including content, product and ops and marketing and design agencies to craft campaigns and decide on KPIs on campaigns

Experience you MUST have:

- Excellent understanding of digital marketing concepts and best practices. Hands-on experience in PPC on google and FB ecosystems

- Hands-on experience in PPC on google and FB ecosystems

- Should have experience with reporting tools in order to track every dollar on marketing spend with ROI

- Experience with B2C social media, Google Adwords, and other ecosystems with respect to content creation

- Experience with tools that help to identify keywords and create campaigns

- Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)

- A/B testing and multivariate experiments

- Comfortable with no-code website builders like Wix and Webflow

- Experience in setting up and optimizing Google Adwords campaigns, FB campaigns

- Experience across the content and digital space in brand positioning/marketing team

Skills/mindset you MUST have :

- Product-first thinking 

- Break complex problems into implementable solutions with iterative mindset using the product

- Whole-brain problem solving - Uses right and left sides of the brain effectively 

- Strong business judgment and analytical acumen with creative thinking

- Communicate, care, inspire 

- Exceptional interpersonal and leadership skills 

- Be a leader and a team player

- Always pushing the bar 

- Strive for excellence in whatever you do, take ownership and responsibility for outcomes

Location - Bangalore