Lead - Performance Marketing - EdTech

Lead - Performance Marketing

Responsibilities :

- Work closely with the leadership team to understand the consumer & build the right brand & marketing engine to drive market adoption.

- Drive / Execute growth and marketing campaigns with a strong focus on key metrics

- Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis- organic and digital paid media

- Monitor customer funnel & identify new levers of growth and apply them to the business

- Suggest new features / product innovations whenever necessary basis understanding of consumer behavior

- Coordinate with media, PR / handled all social media engagements

- Collaborate with cross functional teams to ensure that the brand percolates through the company's products, people, social media & service.

Key Skills Set / Requirements :

- 8 -12 years of experience with strong digital marketing skills with a mix of both brand + performance - preferably in a startup environment

- Experience of working on SEO, content, design, social media from scratch

- Up to date with the latest trends and best practices in online marketing and thorough understanding/ hands on experience of online marketing, audience targeting/segmentation, web Analytics tools etc.

- Proven ability of building and managing teams- Detail-oriented, with excellent analytical and problem-solving skills; must be data driven

- Able to collaborate effectively across teams

- Go getter attitude, high ownership with strong communication skills

- Hunger & hustle; able to work in ambiguity