Lead - Performance Marketing - eCommerce

Job Responsibilities:

Responsible for driving traffic to the website/app, engaging customers through various marketing strategies/channels and leading our Digital growth strategy.

- Developing and executing the company's Digital marketing strategy with clear KPI to directly impact user growth, drive top funnel, lead velocity and product trials

- Design and Drive innovative Performance marketing campaigns through PPC (SEM, FB, Display, Media buying), Affiliate marketing, SEO, Mobile App and Web, Influencer partner management

- Scale growth and optimization efforts including website visitation, landing page conversions, email and content conversions, SEO, SEM, paid acquisition and field marketing, product marketing for implementing a multi-channel acquisition strategy

- Measuring, analyzing and understanding digital marketing metrics to drive marketing decisions and optimize campaign ROI and towards generating a positive return for the company

- write content for marketing ads, campaigns and landing pages

Desired candidate's experience:

- Significant experience managing integrated campaigns across search (SEO & PPC), Agency management, CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), display, affiliates, Influencer management

- Experience with attribution modeling and working closely with business intelligence. Strong, hands-on knowledge of GA and other Web analytics tools

- Experience building paid media programs from the ground up and scaling teams

- The role requires lot of new business thinking, creating and testing new concepts and opportunities regularly, and scaling successful experiments.

- Must have experience of working in a startup, a digital first company and must have worked at a large scale.

Education:

Open to look at both Engg/MBA candidates with 6-9 years of strong experience in Digital & Growth Marketing and Analytics/Consulting only.

Reporting Relationship:

This is an IC role. However there will be team to manage as we go further. The role reports to CMO