Lead - Performance Marketing - eCommerce

Performance Marketing Lead - Ecommerce

- Develop & execute detailed monthly plans with right mixThe performance marketing associate will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis

- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met.

- Own performance KPIs including P&L for sales from our own website.

- Plan& implement campaigns and create optimal digital media mix in line with targets.

- Daily campaign management across all the digital acquisition and remarketing platforms.

- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics.

- Optimize continuously to ensure high ROI and minimize CAC.

- Leverage web analytics to derive actionable insights.

Skills:

- Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)

- Proficient in quantitative analysis & insighting

- Data/numbers oriented

- Good at advanced excel/other data analysis tools

- Strong verbal & written communication.

- Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.

- Hands on experience with FB Ads Manager and Google ADs.

- 1-2 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function.