Lead - Performance Marketing - Consumer Tech Startup

Job Description :

- Handle the Digital marketing team.

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends

Required Skills :

- Leadership/ Supervisory experience

- Analytical Skills : should be able to analyze the overall marketing performance

- Strategic Skills : SEO/SEM/ Online Marketing, Aware about marketing Database, Display Advertising Campaigns, Maintaining social media presence

- Technical Skills : MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC and hands on experience with any performance and social platform

About the Company :

The company is a series A funded start-up in the consumer tech space.