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17/08 Vanshika Rajpal
Senior Talent Acquisition at Zyoin Technologies

Views:134 Applications:37 Rec. Actions:Recruiter Actions:17

Lead - Performance Marketing - Consulting Firm (5-8 yrs)

Mumbai/Pune Job Code: 965712

What is the job like?

We are looking at beefing up our Performance Marketing to join our diverse global team and drive the core focus on Performance Marketing & Growth strategies.

In this role, you will own and create the roadmap for building, implementing, and executing best-in-class Performance Marketing strategies across all channels, and uncovering new ways to drive customer acquisition, set up the required strategies in place, collaborate with senior stakeholders, and drive implementation through a dynamic team spread across multiple locations.

- Brainstorm new and creative growth strategies.

- Work on building the go-to-market strategy for new channels, verticals, and work closely with leadership to help scale business.

- Apply data-driven insights to drive performance marketing strategies across all channels.

- Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.

- Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.

- Analyze the market, competitors, and audience- providing actionable insights

Job Details : 

Location : Mumbai

Reporting to : Director

Business : Apps and Affiliates

Role : Open, Depends on discussion

Timings : 2pm to 11 pm

Roles and Responsibilities :

- Driven by numbers and bring actionable insights to the table to grow traffic by integrating diverse data from multiple sources and communicate the same to the leadership team.

- Deep understanding of business models, monetization strategies and end marketing goals.

- You can collaborate with the creative, tech, business development & data team to build effective products as per the market need and effectively map them to the target audience.

- Your key responsibility is to achieve periodic performance marketing goals at an optimal cost across multiple sources - Search, Display, Social, Native, Programmatic and Affiliate platforms.

- Lead performance marketing strategy with direct responsibility for strategizing all aspects of digital campaigns: campaign conceptualization, to research, account structuring, Ad Rank improvisations, conversion funnel optimization & Reporting.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.

- Own user acquisition metrics to achieve weekly, monthly, and quarterly revenue goals across platforms - Web and Apps, for your product portfolio.

- Lead & optimize media buying decisions by using vast sources of data: campaign reports, internal databases, competitor analysis, and market intelligence.

- Be at the forefront of the latest Ad tech developments, DSP's algorithms, Product research & market opportunities to diversify & scale the business

Who should apply for the role?

- Freedom to dictate performance marketing strategies & develop plans to acquire new customers

- Opportunity to leverage your expertise in performance marketing combined with strong analytical skills to scale new and existing businesses for greater commercial success.

- Helping us scale to a multi-million-dollar business by leading a team to optimize complex ad campaigns and deliver results

- Hire and train a team of performance marketers while also being hands-on with every aspect of augmenting ROI.

- Lead, motivate, mentor, and grow the performance marketing function

- Drive and execute large campaigns.

- Collaborate with the creative, tech, business development & data team to build effective products as per the market need.

Qualification & Experience?

- Preferably post-graduation degree and experience in e-commerce/ Ad Tech or Ed-Tech companies.

- 5 to 7 years experience in performance campaigns (apps, lead generation)

- Proficient with media buys on AdWords

- Strong numerical orientation and proficiency in advertising metrics

- Creative thinker who can prepare creative ad-buying strategies

- Data-Driven

- Strong analytical skills and data-driven approach to decision-making

- Strong organizational skills with the ability to manage large no. of campaigns

- Experience in managing the US spends preferred

- Research and leverage industry trends and competitive analysis to inform performance marketing strategies.

- Ability to pitch findings and ideas to stakeholders

- Juggle between multiple projects, ability to prioritize and meet deadlines

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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