Lead - Performance Marketing - BFSI

- Responsible for generating Digital Business from Performance Marketing including special Tie- ups etc aimed at acquiring customers via Straight-through website transactions and Offline Conversions through the call center.

- Responsible for managing the Digital Accounts and diversifying the channel mix using paid social channels like Google, Facebook, LinkedIn, Instagram etc, Native Ads and special Tie-ups.

- Focus on campaign specific results and drive the commercial performance by optimizing Marketing budgets to minimize Lead and Acquisition cost.

- Data driven approach to improve performance across marketing funnel, to optimize spends across all channels.

- Strategizing and implementing performance campaigns including audience segmenting and structuring of campaigns, creating effective ad copy, creating/enhancing landing pages, and generating leads and increasing straight through online investments

Key Responsibility Areas

- Acquisition of Digital-Direct Investors - Search, Social, Display & Affiliates

- Drive campaigns from planning to execution and beyond to meet key performance metrics

- Allocate Budgets and analyze and recommend modifications to ad spends.

- Driving the execution of Brand specific content and experiences across channels, driving increased engagement, brand affinity and ultimately sales.

- Handling agency partnerships including plan, execution and payouts

- Driving New customer Acquisition and partners for the Business and achieve it with a Targeted

ROI

- Track and evaluate KPIs of all performance Marketing channels (SEM, Display, Re-Targeting,, Affiliates, referring partners, Native Advertisements etc)

- Evaluate Emerging Technologies, provide though leadership and perspective for adoption where appropriate

- Overviewing lead conversion cycle to improve lead to conversion ratio from performance marketing campaigns

Essential Qualification & Experience required

Qualification

- Preferably MBA/PGDM in Marketing with a professional qualification in Marketing.

Experience

- 6-8 years of experience in Digital Marketing domain, with 4 years of experience in performance Marketing

- Have demonstrable experience in acquisition of Digital-Direct Investors - Mainly in SEM and Performance

- Have demonstrable experience in Lead Generation through awareness Campaigns

- Prior experience of Segmentation for New customers and Cross-selling & Upselling to Existing Investors: Analyze, Segment & Identify Propensity

- Managed Lead Journeys across Multiple Customer Touch points

- Excellent written, verbal, and presentation skills.

- Strong interpersonal and presentation skills for interacting with partner team members and influencing strategic partners at the CXO level.

- Experience of website and Marketing analytics tool