Lead - Performance Marketing - AgroTech Firm

Lead - Performance Marketing for a fastest growing Agrotech Firm

- Shape the marketing strategy and voice of the brand and products and help grow and engage a large, global user base through a mix of global and regional strategies

- Create brand and product positioning, communications, and narratives as part of go-to-market efforts for launches and updates across the solution ecosystem

- Closely collaborate with product managers, business leads, product designers, content creators, and field sales/operations to define and execute marketing initiatives.

- Work internally and externally with creative partners and agencies to develop their best work and drive business results..

- Meet business goals while ensuring a top-notch customer experience.

- Proven track record of creating marketing strategies to deliver customer acquisition growth and optimization across digital channels

- Establish, implement & measure the effectiveness of mobile app paid advertising initiatives to drive adoption, user growth and engagement of a mobile app with social, physical and digital formats for brand and marketing

- Demonstrate the ability to work at the planning level for growth via paid & owned channels and at the tactical level, manage the advertising campaign execution, create & optimise campaigns

- Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment

- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

- Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects

- Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned).

- Build, develop and manage relationships with agencies and multiple top mobile ad networks

- Ability to work with the content & creative team

- Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc.

- Experience working with and/or for performance agencies within the branding or digital industry.

- Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data

- Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.

- Ability to thrive in a fast-paced, stimulating, multi-stakeholder and creative environment