Lead - Performance Marketing

Minimum of 5 years' experience in Digital Marketing in with B2C companies (mandatory)

Roles & Responsibilities :

- Performance Marketing Lead with a successful track record to drive revenue, user acquisition and brand awareness

- Creating and executing a strong performance marketing strategy & execution plan - Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels (Google,facebook,youtube)

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.

- Highly goal-oriented individual and have excellent communication skills.

- Open minded, curious and a strong problem solver.

- Manage inter & interdepartmental coordination to ensure timely implementation & delivery of dependencies.

- Drive efforts for continuous process improvement.

- Ensure timely & accurate reporting by all team members

- Ensure compliance with organization policies by all team members.

KRA's:

- Tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

- Ensuring successful campaigns managing bids and budgets.

- Optimising campaigns across multiple channels to deliver the best return on investment.

- Possess high Strategic & Analytical skills.

- Timely & accurate reporting

Professional Experiences :

- Should have managed a monthly performance budget of 2 cr+

- Minimum of 4 years' specialised experience in Performance Marketing (mandatory)

- Candidates with engineering educational background (mandatory)

- Experience with people management in leading and coaching diverse team members.

- Experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- Knowledge or work experience in SQL / Tableau is added advantage