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Lead - Performance Marketing (3-6 yrs)
Experience : 3 to 6 years
Responsibilities :
- Develop and oversee overall performance marketing strategy
- Must have had the experience of handling at least 50 Lakh monthly budget.
- Must know how to reduce CAC
- Must be proficient in Google Analytics, FB Marketing.
- Manage Google Analytics to track and measure all marketing campaigns
- Should be able to coordinate with Digital Marketing Agencies.
- Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Must have experience in handling the performance vertical.
- Manage paid listings on third party websites and media partners
- Develop and oversee email marketing and marketing automation strategy
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
Qualifications :
- Should have prior experience in performance marketing.
- Should have prior experience in handling the performance vertical.
Company: a community-based Series A funded company that helps to connect consumers, resellers, and farmers for bringing fresh produce to the doorstep.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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