We are currently retained by a leading edtech startup that has a unique product unlike most of the after-school space ones to hire a Digital performance & growth initiatives. This role gives you the opportunity to impact the lives of millions of kids across the world.

Digital Marketing is the key lever for Growth for the organization and you will have the opportunity to lead this growth. To fit the bill, you must have led growth through a variety of digital marketing initiatives for a fast growing startup.

Please note the organisation is expanding exponentially, so only apply if you are ready to get your hands dirty, adapt quickly and grow with the organisation. More importantly you bring in expertise in leading the development and execution of integrated digital performance marketing campaigns

You will be required to:

- Own P&L of the Digital Marketing team and ensure revenue growth through digital platforms

- Plan and execute with the team all web, SEO/SEM, database marketing, social media, and display advertising campaigns.

- Design, build, and maintain social media presence.

- Measure and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identify trends and insights and optimizes spend and performance based on the insights.

- Brainstorm new and creative growth strategies through digital marketing.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple social media channels and customer touch points.

- Identifies critical conversion points, drop off points, and optimizes user funnels.

- Collaborates with agencies and other vendor partners to get the best results

To fit the bill, you must have :

- Master's degree in marketing or a related field with minimum 6 years in a performance marketing role

- Led Digital and Performance marketing for a leading startup

- Demonstrable experience leading and managing SEO/SEM, social media and/or display advertising campaigns

- Thrive in fast-paced environments and can adapt quickly to shifting priorities

- Proven expertise in developing, executing, and measuring integrated digital campaigns

- In-depth knowledge of ad networks and other tools used in Performance Marketing

- Strong interpersonal and communication skills

An MBA from a good B school with atleast 6 years of experience.

Interested please write to us with a cover note on why you think you would be a great fitment to the role along with your experience in ROI of running a digital marketing team, marketing channels, campaigns handled, impact of campaigns led and any projects that could be of reference.

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