Lead - Organic Growth - Education

Job Purpose:

This role is responsible for increasing organic traffic and engagement on the website and other digital properties. As a SEO and ASO growth hacker, you will be responsible to strategize and come up with marketing solutions for not only driving traffic but also building a stronger presence across verticals and maximizing the traffic to a site by improving the search rank within search engines. You will also be responsible for driving app search and install based growth for the App.

Responsibilities:

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

- Ensure content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and share ability.

- Develop a differentiated content strategy with strong emphasis on user-generated content.

- Ensures marketing content is delivered through a combination of sources - in-house team, influencers, brands and users.

- Optimize website including all subdomains and subdirectories for organic listings including image, social, local/maps and video optimization.

- Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative solutions.

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals

- Strong knowledge of coding, search engine algorithms, and website architecture from a SEO perspective with the ability to provide top-notch recommendations

- Review current on-page optimization and refresh as necessary based on the performance of targeted keywords.

- In-depth experience with website analytics tools like Google analytics (Setting goals, pulling reports, Analyzing performance metrics etc)

- Execute the ASO strategy in multiple geographies working with external agencies and internal teams - keywords, description, screenshots etc

- Optimize conversion rate on the store listing page with a well-defined experimentation plan

- Monitor and tracking rankings and conversion rate using the latest tools

- Always be on the lookout for areas of improvements and insights

Qualifications:

- Bachelor/PG Degree, preferably in Marketing/English/Science with 4-5 years of related experience;

- You must have a few years of experience in SEO & ASO for a product/digital agency, focused on e-commerce growth. A bonus if you've worked in the ed-tech or Insurance space.

- You will: be responsible for Marketing, Communication and Strategy & Execution of our Digital and Institutional Marketing for the entire product portfolio. We are looking for someone young & daring enough to commit to the cause for the next couple of years. We're working on some really exciting stuff and we look forward to welcoming you to our team.

- Expertise in SEO analysis tools such as SEMRush, Moz, SimilarWeb, keyword planner, Google Webmaster, etc.

- Strong knowledge of Google and Facebook ranking factors and search engine algorithms

- Great hold on both On-page and Off-page SEO implementations.

- Should have a knack for problem-solving.

- Must have experience in creating SEO tasks with their respective quantitative or qualitative impact.