Director at Pplanet HR Services
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Lead - Marketing Technology (7-10 yrs)
Lead - Martech (Marketing Technology)
- The candidate is responsible for technology projects of the marketing team.
- Well-versed in creating technical project scoping and documentation.
- Experience in implementing marketing automation platforms.
- Experience in technology vendor screening, negotiation, scoping and management.
- Experience in implementation of Analytical tools like GA 360.
- Experience in leading a team of developers.
- Experience in implementation Martech projects in BFSI segment which includes AI / ML model implementation.
- Experience in managing LMS like Leadsquare.
- Experience in managing CMS like Wordpress for website management.
- To manage Martech projects of the organization
Reporting Team :
- Reporting Designation: Head - Performance Marketing
- Reporting Department: Digital Marketing
- 7-10 years in technology and application development.
- Must have IT skills for Web technologies, software languages, Databases,CMS, FTP tools, campaign management tools and webservers.
- Must have an understanding of Google analytics, GTM & Firebase.
- Must have experience in working with App attribution platforms.
Soft Skills: Good communication, analytical and presentation skills, problem-solving skills and learning.