Lead - Marketing - Product Services - NGO

Job Description :

- Drive the Digital marketing activities of PRODUCT SERVICES across all online media.

- The person would be responsible for developing & executing online marketing campaigns / initiatives with the goal of increasing brand awareness, engagement and revenue.

- A data-driven marketer who is passionate about delivering business performance through online marketing.

- We want to use innovative digital strategies and not just ad-spend to acquire users.

Key Responsibilities :

- Spearheading the entire Digital Marketing activities

- Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits

- Define online advertising strategy and creation of multichannel advertising campaigns

- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings

- Create, manage, optimize ad spend across these in a data-driven approach

- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc

- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing

- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.

- Email marketing strategies to drive higher returns

- Developing highly effective & creative demand generation initiatives

- Constantly innovate on channels and advertising to build a competitive differentiation

Key Competencies :

- In-depth knowledge and experience about various products that aid in these efforts. Viz Google AdWords, Facebook ads internal tool

- Experience in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals

- Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable)

- Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns

- Experience of driving innovative customer acquisition through digital marketing in/for a product startup is preferred

- Strong communication (Verbal and Written)

- Self-starter and ability to work with minimum supervision

- Good knowledge about website design and UI / UX

- Team Player, flexible and open to changing priorities