Lead - Marketing - IT/Media

- Conceptualize and Drive marketing campaigns for lead generation & increasing brand awareness

- Plan & execute campaigns in close collaboration with internal and external teams

- Close coordination with the extended stakeholders in identifying and promoting Testing solutions

- Close collaboration with the Solutions teams on Competitive and market trends Research

- Close analyst interactions to secure coverage on a monthly basis

- Content creation for marketing collateral, newsletter, mailers, case studies, etc.

- Regular interaction with the alliance partners to identify Joint solution development and JGTM

- Website management with updated information

- Plan and participate in Global Testing events

- Close collaboration with the Pre-sales for testing pipeline analysis and positioning alliance led solutions

- Plan and control budget