Lead - Marketing - Housing Finance

Looking for Lead Marketing - With Leading housing finance in Mumbai (Andheri).

Location - Mumbai

CTC - Can be discuss

Exp - 8 Yrs Minimum in Offline Marketing.

Must have exp in Mortgage offline campaign for Marketing

- Responsible for ATL/BTL /CRM / Digital activation Pan India for Home Loan / Mortgage.

- More into BTL Roll / Offline Marketing

- Must have done offline campaign for Marketing

- Targeting affordable segment (Low Income Group) in Tire 2 & Tire 3 Client.

- Lead Generation and conversion

- Managed the Marketing P&L - Corporate/ Product Marketing & Branding including the change in the Corporate Logo. Customer Communication. New Product Launches. Local GTM Strategy & Execution.

- Branch Marketing. Managing the Website and the Social Media handles.

- Launched the Digital & Tele Sales channel - Lead Generation and MQL/SQL Pipeline.

- Used tools like Digital & Social Media Marketing combined with WhatsApp and SMS Marketing to run Marketing Campaigns. Set-Up the external CRM with CTI Integration , contributing to increased awareness and direct business generation. Launched the Mobile App for Referrals and New Business Acquisition