Lead - Marketing & Growth

Designation/Role: Marketing & Growth Lead

Location : Gurgaon/WFH

Experience: 4 to 7 year(s)

Objective - Make company a go to brand for Alternative Investment Audience

Responsibilities:

- Work with a cross functional team (Product, Services, Sales) to establish growth strategies to support the company's revenue goals.

- Create, manage and experiment with new user acquisition campaigns.

- Conceive and execute on a wide range of content campaigns to drive awareness and engagement.

- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube), SEO and drive content creation via existing teams as well as gradually increase capabilities to expand the vertical.

- Analyze data to monitor revenue performance and uncover areas for improvement and prepare and present recommendations, reports, and findings.

- Preparing and managing monthly, quarterly and annual budgets for the Marketing department

- Setting, monitoring and reporting on team goals

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Leadership skills with the ability to set and prioritize goals

Requirements :

- Proven track record in marketing and growth, preferably in B2C Startups/Companies

- Excellent people management skills

- Experience running successful marketing campaigns

- Solid knowledge of Analytics

- Knowledge of Google Analytics/Mixpanel, Mailchimp, Hootsuite (or, other Social Media Management Systems)

- Solid project management skills : Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.

- Basic knowledge of business financial products

- Excellent verbal and written communications skills

- Strong listening and presentation skills

- Ability to multitask, prioritize, and manage time effectively