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12/05 Simran Kaur
Consultant at Michael Page

Views:1399 Applications:489 Rec. Actions:Recruiter Actions:274

Lead - Marketing - FMCG Startup (7-10 yrs)

Mumbai Job Code: 924116

Job Description :


- Lead marketing efforts and provide thought leadership to the Executive Committee

- Articulate the brand, communication and marketing strategy and bring it to life

- Build deep consumer understanding (e.g., cohorts, subscriber base, user behaviour)

- Work closely with categories to align and execute on business goals across categories and products (Customer acquisition, Subscriber acquisition, Net revenue, CAC)

- Identify relevant marketing channels and marketing mix

- Lead budget allocation and planning of marketing campaigns to drive user acquisition and sales growth

- Develop media strategy to drive awareness, trial, and adoption of our products

- Strengthen Nua's brand presence (e.g., social media, influencer marketing campaigns, brand awareness campaigns)

- Build and manage the marketing team (e.g., hiring, goal setting, performance management)

- Oversee measurement and reporting of the performance of marketing campaigns and monitor progress against goals (return on investment and performance metrics)

Ideal Candidate :

- 7-8 years of experience in sales and marketing roles with a proven track record of helping scale up marketing in a start-up environment (or) working in leading FMCG and e-commerce companies

- Minimum 4 years of experience in Brand / Product / Category roles with strong consumer marketing fundamentals

- Experience in leading and building a team

- Bachelor's or Master's degree in Business Administration

About the company :

The company is a series B funded personal care start-up based out of Mumbai.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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