The individual needs to manage the end-to-end process of lead management. The individual will be the custodian of the Marketing monies that are spent

Program Management :

- Identify the customer cuts (on installed base) and optimize the campaigns working closely with the Call centre/CRM team to ensure high quality leads and conversions (upgrades and cross-sell)

- Lead and manage the complete Referral program (on installed base) to drive conversions and revenue

- Lead and manage the end-to-end digital leads, manage the costs and revenue from leads

- Driving CRM, SMS/WA, Digital campaigns centrally to reach out to the above set of customers

- Liaising with stakeholders across CRM, BPO, external service providers and front-end team for end-to-end implementation of these campaigns

- Partner with above stakeholders to ensure a seamless & holistic consumer experience

Collateral Management :

- Ensuring Collaterals are provided on time as per requirement/policy: CRC + Partners

- Maintaining Collateral Portal

- Welcome Kit Management (new partners) - Procurement, Changes as per requirement, maintaining stock, dispatch on time

- Collaterals for R&R for Direct business

Branding :

- Ensure Zonal Activations Leads align Vendors for Branding at CRCs/Partners Leads

- Festive & Seasonal Campaigns

- Onam/Durga Puja/Diwali/Pongal/Christmas/Monsoon/Air Purifier: Ensuring campaign is aligned with Business for execution by them

Consumer Finance:

- Sharing monthly scheme sheets with NBFCs

- Coordinating with NBFCs for mapping of Direct Sales ECs/SCs/Partners for Consumer Finance

Data Analytics :

- Measuring effectiveness of Activities executed/campaigns run and recommending improvements to Business

- Creating and maintaining a monthly tracker of planned spends vs actuals

Reviews & Coordination :

- Tweaking inputs to Customer loyalty program basis performance vs revenue potential

- Ensuring Zonal Activations Lead coordinates with Zonal Head/Cluster Head for Activity proposal, and execution of the same

- Coordination with Zonal Activations team and frontline leaders for Activity execution

- Organizing weekly review of the team, capturing MOM, tracking plan vs status of actions

- Coordination with Brand Team for requirement of creatives

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