Lead - Marketing - FinTech

Roles and Responsibilities :

- Conceive and develop efficient and intuitive marketing strategies

- Organize and oversee advertising/communication campaigns (social media, TV etc).

- Exhibitions and promotional events.

- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.

- Initiate and control surveys to assess customer requirements and dedication

- Write copy for diverse marketing distributions (brochures, press releases, website material etc).

- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.

- Monitor progress of campaigns using various metrics and submit reports of performance

- Collaborate with managers in preparing budgets and monitoring expenses

- Fintech Background will be an add on.

Requirements :

- Prior experience with both Online and Offline Marketing is must.

- Proven experience as Marketing Lead or similar roles, along with handling a team.

- Good understanding of market research techniques, data analysis and statistics methods

- Thorough knowledge of strategic planning principles and marketing best practices

- Proficient in MS Office and marketing software (e.g. CRM)

- Familiarity with social media and web analytics (e.g. Web Trends) 

- Excellent communication and people skills

- Creativity and commercial awareness

Candidates from Tier 1, Tier 2 Institute only.