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01/12 Anu Mudgal
Consultant at LeadHire

Views:379 Applications:125 Rec. Actions:Recruiter Actions:12

Lead - Marketing - Emerging Markets - FMCG (10-15 yrs)

Hyderabad Job Code: 1012652

Key Responsibilities :

- Develop deep insights using customer journeys in order to better understand customer and product needs

- New product ideation - Drive screening, scoping and selection of new product ideas

- Develop/Review business cases for new products using both primary and secondary data sources

- Develop and implement product strategies consistent with the company vision

- Develop and maintain an understanding of the product, market and competition

- Develop product positioning, differentiators and go to market strategy

- Execute key activities with the country teams and drive key programs

- Develop brand architecture in line with the customer needs and brand values

Education and Experience :

- 10+ years of experience in product management / Brand marketing

- Experience in Direct to consumer (DTC) and digital marketing is a MUST

- Preferably from FMCG firms

- MBA from premium institutes

Stakeholders :

Internal : Country marketing teams, Portfolio team, Finance, Business Analytics, SCM, CoE teams

External : Customers, Consumers, Advertising agencies, media agencies, market research agencies

Key Personal Attributes :

- Ability to deliver in an individual contributor setting

- Self-starter with a go-getter attitude and ability to work under minimal supervision

- Must be a quick learner

- Excellent interpersonal skills and ability to work with cross functional teams

- Should possess good communication and multi project management skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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