Lead - Marketing - EdTech

Hiring for a leading EdTech based in Western Suburbs of Mumbai. Preferably someone who can join on an immediate basis.

- Planning and executing Digital Marketing strategy to meet key marketing objectives.

- Growth Hacking for Lead Generation (primary objective) and Brand Building.

- Nurturing Digital Marketing team across Search (both organic and paid), social media, Inbound, Affiliate and Email Marketing

- Partnering with cross functional teams as and when required for effective campaign planning and analysis.

- Monitoring the integrated digital marketing campaigns from concept to execution for effective brand development

- Ensuring goal-based tracking of Cost per Transaction and Cost per Click

- Reviewing metrics like traffic and leads to formulate proactive plans.

- Defining Metrics, measuring, analysing, and continuously improving performance through relevant reports

- Strategize to use multi-platform digital marketing spends.

- Media planning & digital strategy for executive education courses for global markets

- Management of paid media execution, in line with target yields and spend levels.

- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy.

- Team management of digital marketeers

- Strong analytical skills and data-driven thinking

- Manage performance campaigns on Facebook, Google & LinkedIn

- Manage Search and Display marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google and Digital advertising channels

- evelop campaign structure according to the program's requirements.

- Monitor and control cost metrics like CPL, CAC under given benchmark

- Team player to work with cross functional team to get the creative, landing page according to the need

- Continuously campaign monitoring since spend goes 24/7 hr manner, optimize marketing bids and campaign strategies to maximize the ROI

- Writing ad copies for search campaigns, in-dept understanding on what type of copies works on Facebook, LinkedIn and able to modify/ write the same if required.

- Developing and managing agency relationships (media, PR, design)

- Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach.

- Strategies with technologies and automation to enhance

- Ensuring brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

Exp: 12-15 yrs in PPC