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24/06 Neha
Sr. HR Executive at Impeccable HR Consulting Pvt. Ltd.

Views:6307 Applications:98 Rec. Actions:Recruiter Actions:14

Lead - Marketing - Credit Cards (7-12 yrs)

Mumbai Job Code: 712852

Lead, Credit Card Marketing

Role Description :

Run marketing for the credit cards business for Bank, including but not limited to:

- Develop the branding, co-branding and variation strategy for the business

- Develop the card designs, welcome kit and other collaterals

- Create and execute the go-to-market launch plan

- Use customer insights to develop the marketing strategy for the vertical, and ensure that its delivered as per business and brand expectations.

- Lead partnership marketing initiatives

- Identify & deploy clutter-breaking and effective point-of-sale marketing initiatives

- Run loyalty programmes to increase usage and build brand stickiness

Requirements:

- Must have experience in marketing credit cards, preferably in an MNC bank

- Must be customer focused and insights driven

- Must be a thinker and a doer - have the ability to strategize but also to execute the strategy

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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