Lead - Marketing & Communications - Product Firm

Our client is a global talent marketplace that connects companies with pre-vetted talent. Powered by Artificial Intelligence, it offers - All-in-One hiring, tracking, management solution for remote talent. They help Fast-Track remote hiring with a 'High-Quality' 'Global' talent pool.

We are looking for a Marketing and Communications Lead with 2-5 years of experience.

Roles & Responsibilities

- Execute integrated marketing campaigns to attract developers and freelancers to build the talent supply on platform

- Execute integrated marketing campaigns to increase brand awareness, attract qualified leads and deepen client engagement

- Newsletter management - collaborate across internal teams to identify and position topical content for internal and external newsletters

- Collaborate on collateral content development, production and distribution

- Develop and promote content through relevant social network engagement to raise brand awareness including coordination with company's thought leaders on messages and topics

- Develop story boards and scripts for video, animation and demonstrations of company's capabilities and client experience

- Manage content and imagery for the website

- Manage SEO and paid search marketing

- Develop conference plans and manage all aspects of participation logistics

- Coordinate and manage email lists and run campaigns

- Manage client and employee satisfaction (NPS) surveys and report findings

- Track and report marketing performance metrics

- Perform market and competitive analysis with appropriate recommendations for action

- Ensure consistent brand representation across all internal and external stakeholders

Qualifications

- An MBA and/or Engineering degree from a top B-school or Engineering school

- 2-5 years of experience in n IT/technology marketing role

- Proficiency with Microsoft Office including Word, Excel and PowerPoint

- Familiarity with digital marketing/social media best practices and tools

- Ability to manage multiple competing priorities in a fast-paced environment

- Ability and willingness to effectively coordinate and communicate with diverse cross-functional teams across international time zones

- Excellent power-point and presentation skills

- Excellent communication skills, both oral and written