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Job Views:  
176
Applications:  55
Recruiter Actions:  5

Job Code

1299263

We're looking for Marketing Automation Lead to join our growing Brand Strategy team.


Exp : 03 Years - 08 Years


No. of positions : 10


Work Location : Chennai / Kochi work from office only - NO REMOTE/HYBRID


Role: Lead marketing automation


Who we are looking for :


- Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.


- Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools


- Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.


- Proven ability to translate complex data into actionable insights for stakeholders


- Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment


- Strategic mindset to help the business achieve long-term customer acquisition and retention goals


- Comfortable working under tight deadlines and strong attention to detail


- Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects


- Knowledge of GDPR, PECR, and other relevant privacy regulations.


Key responsibilities :


- Develop and execute marketing automation campaigns to nurture leads and drive conversions.


- Create and manage email marketing campaigns, including newsletters, product updates, and promotional emails.


- Collaborate with the content marketing team to create landing pages and forms to capture lead .


- Build and maintain marketing automation workflows and lead scoring models to optimize lead generation and conversion rates.


- Monitor and analyze campaign performance metrics, including open rates, click-through rates, and conversion rates, and adjust tactics to improve results.


- Manage and maintain the marketing automation platform and CRM integration to ensure data accuracy and integrity.


- Work with the sales team to ensure that lead data is accurate, complete, and delivered in a timely manner.


- Support the marketing team in other initiatives, including event promotion, social media marketing, and digital advertising.

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Posted By

Job Views:  
176
Applications:  55
Recruiter Actions:  5

Job Code

1299263

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