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Lead - Marketing Analytics - Digital First Venture - Fashion & Lifestyle (7-17 yrs)
Roles and Responsibilities :
- Plan and implement overall marketing analytics strategy
- Define most important KPIs to track and measure
- Define different KPIs for different channels
- Explain and train employees on existing and new marketing analytics strategies
- Contribute data-driven content regularly
- Collaborate with both front-line marketers and senior leaders
- Forecast and develop the right strategies, campaigns, and tests to run
Requirements :
- MBA in Marketing and Analytics or equivalent working experience
- 7+ years of experience with analytic techniques, statistical modeling, and web analytics
- Ability to extract meaningful information from data
- Suggest action for improvement based on insights from data
- Expert in Microsoft Excel, and Google Analytics, at minimum
- Sense of ownership and pride in your performance and its impact on company's success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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