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HR at Impeccable HR Consulting Pvt Ltd
Views:159 Applications:25 Rec. Actions:Recruiter Actions:7
Lead - Marketing Analytics (3-6 yrs)
- Lead and manage analytics for marketing
- Monitor and forecast key business metrics regularly
- Perform hands-on analysis of large volumes of web analytics, transaction, customer data, second and third-party data
- Work with complex data structure, manipulate, cleanse data and perform statistical analysis
- Own end to end implementations of Marketing machine learning models such as Churn, CLV, Propensity, Affinity models
- Own and drive tracking of all advertising platforms and provide single source of truth amongst all platforms
- Ensure data collection is tracking accurately across a variety of tools/platforms
- Create and manage marketing dashboards
- Stitch stories and provide recommendations through data insights
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