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Akasmat Pradhan

Founder at Magna Hire

Last Login: 22 July 2024

Job Views:  
124
Applications:  56
Recruiter Actions:  0

Posted in

Consulting

Job Code

1444059

Lead - Marketing Analyst - Bank

8 - 10 Years.Mumbai
Posted 2 months ago
Posted 2 months ago

Responsibilities:


- Work towards maximization of customer conversions and engagement through analysis of past campaigns and improvement of future Marketing Communications to customers.


- Provide Analytics leadership to create and enhance campaign performance, and work with the campaign team to coordinate insight to action, enabling better performance of the overall marketing analytics stack.


- Create POCs of new ideas, scale them into solutions, and able to drive the team with technology thought leadership, automation, and bring in new ideas.


- Using statistical tools to identify, analyze, and interpret patterns and trends for diagnosis and prediction.


- Coordinating with Data Engineering, Campaign management, and MarTech teams to ensure detailed analysis of Marketing performance.


- Set up process efficiencies in data analysis, lead and develop a team of data analysts.


Requirements:


- B. Tech / M. Tech / M. Sc. in Quantitative fields


- 8+ years of work experience as a Data Analyst/Scientist. Banking domain knowledge is desirable.


- Proven experience as an analytics Manager or Data Scientist with prior experience leading people, experience in Marketing/Campaign Analytics desirable.


- Hands-on experience in SQL, Python/SAS/R, Excel, and PowerPoint. Knowledge of visualization tools is a plus.


- Hands-on knowledge of Statistical/ML methods of Regression, Segmentation, and Decision Trees.


- Methodical and logical approach to problem-solving.


- Strong Communication skills, Organizational abilities, and Stakeholder Management.

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Posted By

user_img

Akasmat Pradhan

Founder at Magna Hire

Last Login: 22 July 2024

Job Views:  
124
Applications:  56
Recruiter Actions:  0

Posted in

Consulting

Job Code

1444059

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