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Associate consultant at Lighthouse search
Views:271 Applications:65 Rec. Actions:Recruiter Actions:9
Lead - Marketing - Agriculture/FMCG (8-12 yrs)
marketing lead
- Take overall responsibility Marketing
- Sound knowledge of Marketing processes, including e-commerce
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to "take action"
- Align the company around the brand's direction, choices, and tactics
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Devise innovative growth strategies
- Monitor product distribution and consumer reactions
- Oversee new and ongoing marketing and advertising activities
- Monitor market trends, research consumer markets and competitors' activities
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Strategize, plan and execute marketing plans effectively to gain market share.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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