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10/05 Jatinder kaur
Associate consultant at Lighthouse search

Views:230 Applications:56 Rec. Actions:Recruiter Actions:9

Lead - Marketing - Agriculture/FMCG (8-12 yrs)

MP Job Code: 1092969

marketing lead


- Take overall responsibility Marketing

- Sound knowledge of Marketing processes, including e-commerce

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Align the company around the brand's direction, choices, and tactics


- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Devise innovative growth strategies

- Monitor product distribution and consumer reactions

- Oversee new and ongoing marketing and advertising activities

- Monitor market trends, research consumer markets and competitors' activities

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Strategize, plan and execute marketing plans effectively to gain market share.

Women-friendly workplace:

Maternity and Paternity Benefits

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