Lead - Marketing - Agriculture/FMCG

marketing lead

- Take overall responsibility Marketing

- Sound knowledge of Marketing processes, including e-commerce

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Align the company around the brand's direction, choices, and tactics

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Devise innovative growth strategies

- Monitor product distribution and consumer reactions

- Oversee new and ongoing marketing and advertising activities

- Monitor market trends, research consumer markets and competitors' activities

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Strategize, plan and execute marketing plans effectively to gain market share.