jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
10/05 Jatinder kaur
Associate consultant at Lighthouse search

Views:230 Applications:56 Rec. Actions:Recruiter Actions:9

Lead - Marketing - Agriculture/FMCG (8-12 yrs)

MP Job Code: 1092969

marketing lead

- Take overall responsibility Marketing

- Sound knowledge of Marketing processes, including e-commerce

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Align the company around the brand's direction, choices, and tactics

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Devise innovative growth strategies

- Monitor product distribution and consumer reactions

- Oversee new and ongoing marketing and advertising activities

- Monitor market trends, research consumer markets and competitors' activities

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Strategize, plan and execute marketing plans effectively to gain market share.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.