Lead - Marketing - Agriculture Firm - IIM/XLRI

Marketing Lead

Education : MBA-Agribusiness/Marketing from IIM, XLRI or reputed university will be an advantage

Job Responsibilities :

- 10+ years of experience in Agriculture field

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Strategic planning, forecast and execution

- Leading the projects execution

- Product Pricing, Go to Market and productivity planning

- Competitive market analysis and market research

- Market Segmentation, crop wise and business opportunities

- Working closely with other business functions.

- Lead the execution of field marketing activities

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities :

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications :

- Bachelor's degree in marketing, business, or related field

- Excellent written and verbal communication skills

- Proven experience developing marketing plans and campaigns

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with eye for creativity

- Preferred Qualifications

- Master's degree a plus

- Willingness and ability to travel