Lead - Marketing

Lead - Marketing

Responsibilities:

- To Build marketing strategies by understanding the target market, knowing the current stage of product awareness by reviewing the recent market data, suggesting suitable marketing activities to perform through ATL/BTL/PR/Digital Marketing, Performance Marketing to increase the brand awareness & recall.

- To Develop effective marketing communications by building suitable communication through BTL/ATL medium to increase Brand health score by 5 -10 %

- To Provide long term strategies(LTS) by analysing and forecasting the brand presence & growth chart through external/internal research, in line with business objectives to address untapped market/new opportunities

- To Develop effective communications, by understanding consumer behaviour and their needs, performing innovated campaigns and brand communications to build "Aspirational Brand".

- To Build team capability by focussing on key growth areas such as interpersonal, communication skills and ability to forecast which make them fit into leadership roles.