Company Introduction (apna) :

We are building a novel platform to create better economic opportunities for the blue/grey workforce around the world. We are a very product focused and customer obsessed company. Delivering high quality products at lightning speed is our USP. If you are looking for challenging work and rapid merit-based growth in your career, look no further and welcome aboard. Checkout our product on Google Play store apna - Job Search App | Job Groups

Key Functional Areas of Responsibility :

- Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for the product

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Manage the creation of large keyword lists. 

- Provide creative copy suggestions and graphical ad templates.

- Manage Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

- Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance product goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communication to team and management on project development, timelines, and results.

- Provide oversight and work closely with the other team members to meet product goals

- Generating leads, app installs and sales using Facebook Ads.

- Implement Pay Per Click media strategies for the product.

- Testing variations of ads to determine the best performing.

- Continuous monitoring of results and improving ads.

- Reporting of results of Facebook Campaigns.

- Manage the strategy and setup of all paid campaigns.

- Design and run daily, weekly and monthly reports to help track key performance metric

Professional Competencies :

- Passion for Search and internet marketing.

- Outstanding ability to think creatively, and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

- No less than 3 years- experience in Search Engine Marketing (SEM) and Paid Search (PPC) and FB Ad Marketing.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).

- Proficiency in managing moderate to large scale PPC accounts.

These pointers are plus :

- Advising on and revising trends.

- Managing the creation and delivery of marketing strategies.

- Creating and delivering email campaigns.

- Analyzing the success of campaigns and ROI.

- Coming up with new marketing tools other than Google and Facebook (eg: IVR, SMS marketing etc.)

- Experience working in Email Marketing.

- Strong analytical skills.

- Ability to work independently and within a team.

- Self-starter

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.