Lead/Manager - Digital Marketing - Internet/Online

Responsibilities:

- Opportunity to lead and build digital marketing campaigns for a successful well-funded start-up

- Completely own marketing programs for various types of customers and reach them via multiple digital channels to improve engagement & transaction metrics

- Execute & lead a team of SEO executives, App Marketers, and content marketing team for end to end execution of marketing campaigns

Requirements:

- 7+ years of relevant digital marketing experience.

- Candidates with marketing experience across B2B/ B2B2C/eCommerce/MSME would be preferred

- A proven track record of executing successful performance-based digital marketing campaigns at a large scale across multiple platforms

- Proficient in executing successful SEO/SEM campaigns

- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey

- Track and report performance KPIs across all acquisition channels to optimise ROI

- Skilled in using various advertising/mobile app engagement tracking platforms (Appannie/Appsflyer, etc)

- Able to perform advanced analytical segmentation of our audience with respect to competitors & market benchmarks