Lead/Manager - CRM - eCommerce

CRM Lead for an E-commerce in western wear

CRM Manager

Key Result Areas (KRAs): 

- Conduct and analyse experiments to achieve CRM targets

- User Activation, Acceleration, Retention and Resurrection

- Dive deep into customer data to find out target audience, insights for growth related experiments

- Coordination with design, product and tech to ensure momentum for CRM projects

- Own execution of campaigns using various customer engagement tools

- WORK EXPERIENCE REQUIREMENTS:

- 5-10 years experience in growth marketing/CRM in a consumer facing internet based org. preferably in e-commerce

- Demonstrated ability of figuring out business insights and driving smart decisions through quantitative customer data and qualitative research

- Experience of working directly with product and tech team

- Hands on experience of using any platforms like GA, Fb Ad manager, any of the analytics platforms like Appsflyer, Mixpanel and at least one of the customer engagement tools like - Webengage, MoEngage, CleaverTap, salesforce crm- Blueshift, netcore etc.

- Designing experiments such as - A/B tests, multivariate tests with proven track record of success

- Experience of working with Databases using - SQL or related technology

- Data analysis through Excel and at least one of the statistical tools like R or Python

- Ability to make - HTML/CSS adjustments in code. Bonus points for Javascript

- General understanding of consumer metrics like - LTV,- CAC, K factor etc.

- Ability to code is a huge plus

EDUCATIONAL QUALIFICATIONS REQUIREMENTS - Engineering/Math/Stat Graduate