HR at Link Management Solutions Pvt. Ltd.
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Lead/Manager - CRM - eCommerce (5-10 yrs)
CRM Lead for an E-commerce in western wear
CRM Manager
Key Result Areas (KRAs):
- Conduct and analyse experiments to achieve CRM targets
- User Activation, Acceleration, Retention and Resurrection
- Dive deep into customer data to find out target audience, insights for growth related experiments
- Coordination with design, product and tech to ensure momentum for CRM projects
- Own execution of campaigns using various customer engagement tools
- WORK EXPERIENCE REQUIREMENTS:
- 5-10 years experience in growth marketing/CRM in a consumer facing internet based org. preferably in e-commerce
- Demonstrated ability of figuring out business insights and driving smart decisions through quantitative customer data and qualitative research
- Experience of working directly with product and tech team
- Hands on experience of using any platforms like GA, Fb Ad manager, any of the analytics platforms like Appsflyer, Mixpanel and at least one of the customer engagement tools like - Webengage, MoEngage, CleaverTap, salesforce crm- Blueshift, netcore etc.
- Designing experiments such as - A/B tests, multivariate tests with proven track record of success
- Experience of working with Databases using - SQL or related technology
- Data analysis through Excel and at least one of the statistical tools like R or Python
- Ability to make - HTML/CSS adjustments in code. Bonus points for Javascript
- General understanding of consumer metrics like - LTV,- CAC, K factor etc.
- Ability to code is a huge plus
EDUCATIONAL QUALIFICATIONS REQUIREMENTS - Engineering/Math/Stat Graduate
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