Lead - Loyalty & Customer Life Cycle Management - eCommerce/Online

Lead - Loyalty & Customer Life Cycle Mgmt - Ecommerce / Online

Job Location : Andheri - Mumbai

Job Description :

- Campaigns : Ideate on campaign communication, segments and quantify results.

- Liaise with product, IT & other support teams to monitor & drive parallel workstreams on data, campaign setup and execution.

- Deliver incremental value from the base of existing Croma customers with the help of CLM tools and journeys.

- Work closely on ideating and delivering on customer lifecycle for various categories. Identify key measurable metrics for such programs with ability to test and scale rapidly.

- Design & drive acquisition campaigns and targeted GTM campaigns for internal and external partners.

- Liaise with regional marketing teams to understand and plan requirements for execution of customer retention initiatives.

- Co-ordinate with agencies and category marketing team to create engagement content and put a communication calendar for CLM

Experience & Skillset :

- At least 6-7 years of experience working on Loyalty & CLM journeys, GTM and communication design.

- Ability to connect and drive workstream discussions with IT, product, data and automation platforms.

- Through understanding of customer segmentation, data models & campaign planning.

- Well versed with direct communication channels such as SMS, Email, WhatsApp etc.