Key Responsibilities : - Devise and execute a data-led user growth strategy for RummyCircle - Uncover creative, non-traditional, and cost-effective new methods of acquiring users (like partnerships, etc) - Test and implement offline marketing campaigns - Devise strategies to scale beyond the usual and broaden the top of the funnel using paid and unpaid digital acquisition channels (like PPC, social (paid & unpaid), affiliates, SEO, content, email, and more) - Work closely with product and performance marketing teams to optimize the top of the funnel - Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth - Revamp the referral program for RummyCircle to unlock growth via referrals - Build, lead and recruit the growth team Desired Skill Set : - 7-10 years of experience with premium B School background with proven learning agility - Top of the line digital marketing leader with relevant top-of-the-funnel experience in scaling up digital companies ( E-Commerce / FinTech / Gaming / Tech Start-Ups etc ) and ability to build out ideas & growth marketing to accelerate business. - Ability to lead a team and work with diverse, matrixed stakeholders - Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.). - Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation

Bangalore

Mumbai

Lead/Head - User Growth - Gaming - IIM/ISB/MDI/FMS 

Lead/Head - User Growth - Gaming - IIM/ISB/MDI/FMS  ,Job Description for Lead/Head - User Growth - Gaming - IIM/ISB/MDI/FMS  in Zyoin in  Bangalore Mumbai for (7-15) years of experience. Apply Now!

Job Description for Lead/Head - User Growth - Gaming - IIM/ISB/MDI/FMS  in Zyoin in  Bangalore Mumbai for (7-15) years of experience. Apply Now!