Lead/Head - User Growth - Gaming - IIM/ISB/MDI/FMS

Key Responsibilities :

- Devise and execute a data-led user growth strategy for RummyCircle

- Uncover creative, non-traditional, and cost-effective new methods of acquiring users (like partnerships, etc)

- Test and implement offline marketing campaigns

- Devise strategies to scale beyond the usual and broaden the top of the funnel using paid and unpaid digital acquisition channels (like PPC, social (paid & unpaid), affiliates, SEO, content, email, and more)

- Work closely with product and performance marketing teams to optimize the top of the funnel

- Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth

- Revamp the referral program for RummyCircle to unlock growth via referrals

- Build, lead and recruit the growth team

Desired Skill Set :

- 7-10 years of experience with premium B School background with proven learning agility

- Top of the line digital marketing leader with relevant top-of-the-funnel experience in scaling up digital companies ( E-Commerce / FinTech / Gaming / Tech Start-Ups etc ) and ability to build out ideas & growth marketing to accelerate business.

- Ability to lead a team and work with diverse, matrixed stakeholders

- Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.).

- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation