Lead/Head - Product Marketing - Auto OEM

Job Title - Head - Product Marketing

Organization - Leading Automobile OEM

Location - Gurgaon

Reports To - VP Marketing

Team Size - 10 members

Brief about the job:

- To work in close association with Sales & After Market function, responsible for entire strategic marketing activities related to a specific product line. This role would be responsible for all India market share.

- To bridge the gap between sales & product development in terms of positioning the product & providing feedback for new product development.

- The position is required to be able to implement the customer value proposition differently, by not repeating the practices used by everyone and by bringing in strategic intent.

Requirement: MBA from Premium B School with 10 -14 years of experience.

Key Result Areas:

- Customer Value Proposition (CVP) & sales Promotion

- Pricing

- Product planning and product launches

- Market intelligence

- Market Research