Lead - Head - Growth Marketing

Lead Growth Marketing / Head of Marketing.

About Us:

- For over 13 years, I've been building businesses focused on people and products.

- Product Business: At EngineerBabu, we worked with passionate founders to turn bold ideas into scalable products.

- We helped 70+ startups get into Y Combinator, built products featured in Harvard's Top 10 Tech Innovations, and supported unicorns across fintech, real estate, D2C, and more.

- People Business: At Supersourcing, we work with large global customers to help them build and scale teams.

- We specialize in GCCs in India, AI-driven hiring, and creating operational excellence for companies expanding globally.

Recognitions:

- LinkedIn Top 20 Talent Provider two years in a row (2023, 2024).

- Selected for Google AI Batch 2024 for our innovative approach to hiring solutions.

Today, we run five businesses:

- Staffing (Supersourcing): Serving large global customers building remote and on-site teams.

- Custom Software Development: Founders turning bold ideas into products.

- Global Capability Centers (GCC): Helping companies set up and scale operations in India.

- SaaS Tools for Hiring: A tech-driven solution, similar to Zoho, but focused on hiring needs.

- Training Business: Helping local businesses upskill and create talent pipelines for staffing.

- We're a traditional business, growing steadily with 100% year-on-year growth, running on customer money and profits.

Our Ideal Customer Profile (ICP):

- For Product Business: Passionate founders looking to build scalable products.

- For People Business: Large global companies setting up GCCs in India, scaling operations, and expanding their workforce.

What We're Looking For?

- We're looking for someone hands-on, deeply involved, and passionate about building both growth and brand visibility.

- Your role will focus on generating 100-200 quality leads annually for every business, ensuring each lead aligns with our goals and adds profitability.

- You should understand what can bring quality leads at what price and focus efforts accordingly.

- You'll also take charge of branding efforts like events, social media, creatives, and PR, ensuring alignment with our overall vision.

- This isn't a role for delegators or short-term thinkers.

- We want someone ready to be a pillar for the next 3-10 years, who understands that great growth comes from great branding.

What You'll Do?

- Generate Quality Leads.

- Work on SEO, website content, and lead-generation campaigns to attract the right audience.

- Focus on 100-200 quality leads annually for every business with a clear understanding of costs and ROI.

- Collect and showcase customer testimonials to build trust and credibility.

- Publish industry reports and content that resonates with our ICP.

- Manage Branding and Visibility.

- Plan and execute branding activities such as events, conferences, and webinars to engage with the right audience.

- Lead social media campaigns to build a consistent and engaging online presence.

- Oversee PR efforts to highlight key achievements and drive awareness (e.G., LinkedIn Top 20, Google AI Batch 2024).

- Work with designers and freelancers to create brand-aligned creatives for campaigns and events.

- Manage 5 Websites.

- Oversee and optimize five websites (and more as needed).

- Ensure they clearly communicate who we are, who we serve, and how we add value.

- Target GCC Customers.

- Build campaigns and messaging specifically for large global companies setting up GCCs in India.

- Highlight our expertise in helping businesses scale their operations and talent effectively.

- Support IPO and Long-Term Growth.

- Align marketing and branding efforts with our IPO plans in 2-3 years, building trust and visibility.

Be Hands-On:

- This is not a role for managers-it's for someone who executes and ensures progress month-on-month.

- Use the right tools to make every effort measurable and impactful.

Who You Are?

- Grounded in people and products: You understand the balance between solving customer problems and building scalable solutions.

- Humble and passionate: You care about meaningful work, not just titles.

- Hands-on: You thrive in executing plans yourself, not delegating them.

- Creative and Strategic: You understand how branding ties into growth and can think outside the box to make an impact.

- Committed to long-term growth: This is for someone ready to grow with us for the next 3-10 years.

What You'll Get?

- Cash + Equity: Build wealth as you build the business.

- Be part of a traditional, profitable business that's scaling globally while staying grounded.

- Learn how to grow a global business focusing on GCCs in India, using innovation while staying profitable.

- Play a key role in defining and elevating our brand presence globally.

Location:

Indore preferred: Being close to the business ensures better understanding and collaboration.

If not, a 40/60 or 50/50 hybrid schedule is required to ensure strong involvement.