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01/09 Amita
Consultant at Talks About People HR Solutions

Views:122 Applications:30 Rec. Actions:Recruiter Actions:0

Lead - Growth Marketing - AgriTech (5-9 yrs)

Pune Job Code: 972117

Opening for Growth Marketing Lead with Agritech company

Location : Pune

Notice : Upto 60 Days only

Responsibilities :

- Create a cross-channel digital marketing strategy to generate leads for the business and grow the farmer facing Android App.

- Manage implementation of growth and retention marketing plan and manage marketing expenses versus budget.

- Manage SEO & ASO.

- Perform digital channel optimization, user profiling, and segmentation to achieve cost-effectiveness and drive the right communication to the right audience on digital mediums.

- Evaluate, test and grow new acquisition channels.

- Evaluate, test and setup engagement and retention campaigns on the farmer facing Android App.

- Work with cross functional team (Product, Content, Sales) to establish growth strategies.

- Leverage data to understand app conversion and engagement funnel. Use data to design marketing and engagement campaigns to influence the funnel metrics.

- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Qualifications :

- Data driven mind-set.

- 5+ years- experience in digital/growth marketing. Experience with SEO is not mandatory but a big plus to have.

- Solid project management skills : Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.

- Strong growth track record, with samples and results of past campaigns.

- Outstanding written, oral and organizational ability.

- Knowledge of Appsflyer, Firebase, Clevertap and other mobile/web analytics and engagement tools.

- Knowledge of Google Ads, Facebook Ads and other digital media channels.

- Proficient with analytics in Excel and Google Spreadsheets.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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