Job Description :
- To lead Digital Acquisition Strategy for the company
- To Create roadmap for customer acquisition with focus on ROI.
- To Manage end to end acquisition funnel, right from Driving traffic website to converting leads through assisted sales via call centre.
- Work closely with Creative team to develop content that can drive traffic and help in acquisition.
- Work with affiliates to drive acquisition and build robust fraud detection model in acquisition.
- Should have strong knowledge of Pixel and tag management through Google tag manager
- Should have work on attribution modelling through Google Analytics.
- Should have experience on building CLTV model and drive cross sell, upsell, retention strategy for the company.
- Work closely with digital product team to enhance acquisition journey and our web presence through robust SEO strategy.
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