Lead - Growth Hacker/Growth Marketing - Online/Retail - IIM/ISB/MDI/FMS

Job Description :

- Brainstorm and Implement Growth Marketing Ideas and chase these workflows through continuous Test - Learn - Implement cycles and deliver improved results over time for Acquisition, Engagement and Retention.

- Generate Consumer insights through research, market work, analytics and build propositions through new and high impact ideas for onboarding and retaining the customers.

- Drive the Online Customer Acquisition business (Occupancy) - traffic, and drive customer growth by identifying new opportunities through creative problem solving.

- Work in an environment of agile multivariate A|B testing and measurement to incubate growth marketing programs and then deliver them in a scalable and repeatable model for the overall business.

- Identify and implement Product level interventions to expand overall quality online traffic sources, landing page improvements/ optimizations, Improve Conversions by overall Funnel Management leading to bookings and check-ins.

- Ability to segment CRM clusters by relevant attributes, and define revenue enhancement programs for each segment with clear goals and by using full stack marketing channels

Desired Experience / Background :

- MBA from Tier 1 B Schools

- 3 - 6 years of Growth Marketing experience

- You are highly analytical; you can organize, synthesize data, but also implicitly identify the larger pictures and stories that present themselves

- Able to work independently in extremely fast paced, team environment; entrepreneurial mindset.

- Out of the box thinking, able to find creative solutions

- Ability to collaborate and interact effectively - internally and with external stakeholders