CEO at Consult Shekhar Pandey
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Lead Generation Head - SaaS Product (12-15 yrs)
Seeking a Hubspot Certified Digital Marketeer /Content Marketeer! for a SAAS Company
To accelerate our business growth and brand visibility in the global markets we are now looking for a Head of Marketing. This individual will be responsible for growing two businesses and brands.
appNeura: appNeura offers ML/AI powered products in the Digital Experience Monitoring (DEM) and AIOps space. Product are offered as SaaS and Enterprise products.
Unique, core technology platform "P-A-S-S Application Performance Engineering and Application Performance management space.It helps its customers to proactively prevent, and solve burning problems of Performance, Availability, and Scalability in the application and technology stack, using P-A-S assurance platform and skilled team, thereby avoiding revenue and brand loss.
We are looking for a thought leader. A passionate intrapreneur who will partner with us in building High-end Technology products and solutions business from India, which aims to be a Global leader in the P-A-S-S (performance, availability, scalability and security) Assurance space.
Position: Head of Marketing
Experience: 12 to 15 years
Job Location: Bangalore
The person leading this role would be expected to,
- Drive the entire inbound marketing efforts towards setting up demand generation engine for the business
- Drive revenue growth through marketing channels
- Work with Inside sales team to deliver consistent business growth
- Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability
- Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach
- Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine
- Plan and deliver successful webinars every quarter
- Drive Video Marketing - Solution / Products showcase, Demo, Testimonial, and Case Studies
- Create customer presentations and contribute in building key proposals
- Branding / Messaging: Define and refine messaging for the ICP (Ideal Customer Profile)
- Generate value through Event marketing
- Would be expected to lead all communication effort including internal communication, public relations and analyst relations.
Skills & Experience:
- Ideal candidate would come with 12-15 years of experience, preferably in the business-to-business product marketing category
- Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot etc.
- Extensive lead gen experience through digital channels
- High attention to detail and ability to manage multiple, competing priorities simultaneously
- Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats.
Role Head - Marketing
Industry Type - IT Services & Consulting
Department - Marketing & Communication
Employment Type - Full Time, Permanent
Role - Category Marketing
PG : MBA/PGDM - Information Technology, Marketing, Other Specialization
digital marketing, Product Marketing, marketing communication, Marketing Strategy, internal communication
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