Lead Digital Media Manager - Air Pollution

Lead Digital Media Manager (Large scale campaign execution) | Air Pollution

- Plan and Develop the Digital Media Strategy: As the Digital Manager, you will help build the overall digital media strategy to drive citizen engagement. Your role will require you to identify key and leverage communities/citizens across different digital media platforms with the ultimate aim of increasing salience on air pollution crisis

- Campaign Development and Deployment: As the Digital Manager, you will be responsible to plan & execute digital media campaigns across Google/Social Media/Website. You will be required to setup and deploy campaigns across all digital media (particularly social media) platforms. As part of your responsibilities, you will be required to produce concept notes and briefings for the selection of creative agencies to be engaged in the design digital campaigns.

- Monitoring and Evaluation: You will be responsible to monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences, and participate in the evaluation of their impact. You will also be required to follow up, measure and report performance of various digital media campaigns and assess effectiveness against goals and also maintain a library of coverage (clippings, coverage etc.)

- Maintain Social Media Assets: You will be required to produce and manage the advocacy and communication materials (eg: images, videos, social media posts, photo galleries, social media packages etc) on priority areas. You will also be responsible to design, build and maintain digital media (in particular social media) presence across all digital channels

Candidate Description -

- Hands on technical experience in setting up and executing social media campaigns: Facebook/ Google/ Twitter/ Instagram

- Understanding of content/creative appreciation would be a huge asset

- Should be familiar with WordPress and/or the use of CMS for websites

- Hands on experience in driving email campaigns

- SEO/SCM expertise desired

- Superior English language skills Exceptional creativity and design skills

- Strong planning and organizational skills and an ability to be able to set priorities, plan timelines and meet deadlines