Lead - Digital Marketing - Real Estate Industry

Responsibilities:

- In this role you will be responsible for growth of the digital pipeline, from aligning briefs with business goals to translating key objectives into an integrated plan.

- Planning content engagement, contact acquisition and demand generation through email, web, social and targeted advertising.

- Develop key customer audiences by planning return-user engagement and remarketing experiences

- Identify critical areas of improvement across the web user journey and funnel while developing plans to address challenges in a rapid and effective manner.

- Strategize the go-to-market activation plan including channel mix, reach and ROI.

- Build systems for forecasting, measuring, and reporting on the performance of campaigns.

- Drive the measurement for marketing ROI to demonstrate digital as an enabler of growth.

- Evaluate and develop new digital marketing channels and opportunities.

- Strong project management, analytic and interpersonal skills

- Writing briefs

- Developing and organizing campaign projects and assets

- Timely communication coordinating all stakeholders

- Managing timely delivery and outcomes

- Motivated and independent to act with precision and initiative.

Social Media Marketing:

- Facebook Marketing

- Instagram Marketing

- LinkedIn

- YouTube Marketing

One Should have worked on:

1. PPC Campaigns

2. Site analysis

3. SEO Tools

4. On-page Knowledge

5. Content Analysis

6. Off - Page Knowledge

7. AdWords and paid campaigns.

8. Leads generation

Experience/Qualifications/Skills:

Education:

- B. Tech / MBA / Graduate Degree in Computers/IT/ Marketing / Advertising with business understanding.

- MBA (Marketing) Preferred

- Minimum 7 Years of experience from Real Estate industry is Mandatory.