Recruiter at Flexability
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Lead - Digital Marketing/Performance Marketing - Media - IIM/ISB/MDI/FMS (7-10 yrs)
Lead Digital Marketing / Performance Marketing.
- Digital Farm to Fork from developing consumer intelligence, consumer segment modelling, campaigns management and analytics spread across acquisition, engagement, retention and win-backs
- Contribute in developing and executing the digital go-to-market strategy.
- Build a Single Customer View, consumer models, segments and look alike strategy in-line with the business and revenue goals - acquisition, engagement, retention and win-backs
- Optimally invest across digital platforms and monitor performance of each digital platforms; identify and implement opportunities for improvement. Optimize results for campaigns with A/B testing content.
- Develop deep partnerships and build Joint Business Plans with platforms, networks, affiliates and intermediaries
- Develop, Implement and own deep API integrations with partners and intermediaries - CDP, Google, FaceBook, ad networks etc
Looking for Candidates with below criteria
- MBA or Engineering from a Premier B-schools
- 7-10 years of experience. At least 4-6 years in digital / performance marketing
- Strong understanding of marketing technology
- Experience in managing a multi-crore digital marketing budget. Should have seen scale in digital marketing operations
- Experience in developing and implementing digital marketing strategy for acquisition, engagement retention and win backs
- Experience managing programmatic, affiliate, remarketing and biddable platforms - Google, FaceBook, Twitter, InMobi, Criteo etc
- Experience in implementing and using CDP/DMP and direct integrations with platforms
- Exposure to running integrated campaigns with usage of 1st party and 3rd party data
- Knowledge of Analytics, Attribution and Planning tools - Google Analytics, AppsFlyer, MixPanel, Adobe Omniture, comScore etc.
- Strong marketing and business mindset backed with good problem-solving skills
- Visionary with a Strategic bent of mind
Looking for candidates who can join within 15 - 20 days time.
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