Lead - Digital Marketing/Offline - Retail

- The individual we are looking at should be able strong on Brand Building, BTL, Offline marketing ( B2C, Franchise Retail Stores, Wholesale/ B2C business)

- Have experience in Digital Marketing Strategies - SEO/SEM/lead generation /manage social media presence

- Pref from a retail background or some part in e-commerce/retail

- Has an understanding of pricing strategy, can identify levers of growth and ability to identify new growth opportunities

- Comfortable with technology and automation

- Analytical mindset

- Can help define the marketing strategy to tie in with the annual business plan

- Strong team skills and people management

- Adapt at customer profiling/segmentation/targeting/driving re-engagement

- Can handle brand tie-up to drive marketing revenues